[WIRED] Bikinis and TED Talks: Can This All-Asian Competition Truly Disrupt Beauty Pageants?

KATHY ZHOU NEVER considered herself the type of woman who would enter a beauty pageant. But this May, the Pinterest engineer found herself among a cluster of young professionals in a San Francisco coworking space, ready to be converted to the gospel of pageantry.

THEY HAD GATHERED for an Imagine Talks forum, one of the TED-style leadership panels organized by the Miss Asian Global and Miss Asian America pageant—a competition that hopes to remake the rules of pageantry into a culturally rewarding, even feminist, event.

Read my latest story, with photography by Jessica Chou, here.

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