Adobe Summit 2016 (MediaShift/Warc)

"How Mattel made Barbie relevant again" is one of the event reports available from the Adobe Summit 2016. (Sonia Paul/Warc)
“How Mattel made Barbie relevant again” is one of the event reports available from the Adobe Summit 2016. (Sonia Paul/Warc)

As a contributing editor for MediaShift, I covered the 2016 Adobe Summit in Las Vegas for Warc.com, an online service offering best practices, evidence and insights on advertising from the world’s leading brands.

Individual event reports from the conference are available here.

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