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The new Indian news website Scroll.in has started an Instagram feed documenting the Indian elections. The project aims to give a more intimate look at the elections by capturing the photos and stories not necessarily picked up by mainstream media.

“It is pointless to take photographs of Sonia Gandhi’s face, because everyone gets those,” said Ritesh Uttamchandani, a photographer with Open magazine and one of the project’s two curators, in an interview with Livemint: “It’s about the little dots you connect to each other to get a larger idea of how the elections really work.”

The project is funded partly by Instagram and is a collaborative effort of photographers spread out across the country [full disclosure: I am one of those participating]. The “virtual newsroom” for the team is a WhatsApp group where everyone can discuss ideas and critique photos that may or may not make the Instagram feed. Since the photographers are taking nearly all the photos on a phone, the WhatsApp platform is a convenient way to upload the photos and receive feedback.

Check out some more of the photos and stories below:

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This piece was originally published on April 29, 2014, on Link TV’s World News website.